Shafique Rana

Step Footwear, one of Bangladesh’s popular and trusted brands, has produced a new television commercial (TVC) featuring its latest range of footwear. The commercial highlights the aesthetics and features of the brand’s new products, combining modern design, fashion and comfort.

Through the campaign, Step Footwear also aims to showcase its evolving brand philosophy and product vision in line with the changing tastes and preferences of consumers.

The two-day shooting for the new TVC was completed on September 24 and 25 at Studio Nine N’ Half, one of the capital’s well-known modern shooting locations.

Popular actress and model Nusraat Faria plays the lead role in the new promotional campaign. Her natural performance, engaging personality and fashion-conscious presence have added vibrancy and appeal to the central concept of the TVC. Several other popular models and celebrity artists of the current generation also took part in the commercial alongside Faria.

Speaking about her participation, Nusraat Faria said, “I am delighted to work on a new TVC for a popular local brand like Step Footwear. Step has always focused on modern designs, quality and comfort while introducing new products. Those elements of modernity and innovation have also been beautifully highlighted in this TVC. The entire shooting experience was very enjoyable. I hope audiences will like the commercial and find Step Footwear’s new products equally appealing.”

Commenting on the new TVC, Step Footwear Managing Director Shamim Kabir said, “Step Footwear has always sought to offer modern designs and quality products in line with customers’ tastes, needs and changing lifestyles. Keeping the fashion-conscious younger generation in mind, we have combined modern design, aesthetics, comfort and practicality in our latest products. The new TVC has been created to present these features to customers in a more engaging way.”

Alongside introducing new products that combine contemporary design, quality materials and comfort, Step Footwear has continued to focus on building long-term relationships with customers through creative promotional campaigns. The new TVC is another addition to that ongoing effort.

The commercial is scheduled to be aired soon on various television channels and digital platforms.

Leading advertising agency Ad Sign was responsible for the production and overall management of the TVC. The agency has been working in Bangladesh’s advertising industry with professionalism and creativity since 1989.